How rigid is your mind?
Apparently, over 15 years of an average waking life is spent just watching TV.
How many days of an average life is spent reading webpages?
These days we have a more radical understanding of contemporary life because of the information that we can access.
When we watch TV, or surf the web, we are creating our own meanings and emotions. Even our dreams and our own sense of identity are shaped by the media.
- But how much does the stuff you watch or read about influence your opinions?
- Does reading this website change your decision about how to act in your life?
Way back in 1944 America, Lazarsfeld conducted a study called ‘The Peoples Choice’ in an attempt to discover the influence of the media over the American voters. He found that voting intentions were very resistant to media influence.
- Often people had already very well defined political views - and people read the papers which supported their views, not ones which might open their minds!
- When confronted with challenging ideas, voters simply filtered out messages that did not fit their preconceptions.
Only 5% of people were actually converted.
It used to be thought a bad thing that the media had a potential to influence. Even now, people are still wary - and there is still a lot of talk of whether TV and other media influence us, and in what ways it does so.
What I am wondering: “Is it still true that only 5% of people have minds open enough to be influenced?”
Are you going to read this blog and skim over all of the personal development stuff in the articles or self-help sections and filter out all messages that do not support your views?
Or are you going to be one of the 5% of people whose mind is opened and who can be influenced by new ideas to make your life better?